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Introducing: Insights on Influence
Before Danny and I launched Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media for QueBiz/Pearson Publishing, we conducted and broadcast a series of informal...
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Customer Acquisition and Social Media Not Mutually Exclusive
In a social world that considers relationship-building or the acquisition of followers, fans, and “Likes” the holy grail of measurement and ROI, the word “sell” has become a four-letter profanity....
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